Senior Performance Marketing (Wuzzuf & Forasna)

The Role :

The Senior Performance Marketing role is crucial in scaling our user base and optimizing our marketing spend. Will lead the planning, execution, and optimization of all performance marketing campaigns, ensuring maximum ROI and sustainable growth. This role requires a strategic thinker with hands-on experience in a fast-paced startup environment and a deep understanding of Egyptian and the GCC market.

RESPONSIBILITIES

• Develop and execute comprehensive performance marketing strategies across various channels (e.g., Google Ads, Meta Ads, LinkedIn Ads,, SnapChat, and Tiktok, affiliate marketing).
• Define clear KPIs, set ambitious targets, and forecast performance to align with overall business objectives.
• Conduct in-depth market research and competitive analysis to identify new opportunities and stay ahead of industry trends in the online recruitment space.
• Manage significant marketing budgets, ensuring efficient allocation and optimal performance across all campaigns.
• Lead the end-to-end execution of paid acquisition campaigns, from keyword research and audience targeting to ad copy creation and landing page optimization.
• Continuously monitor, analyze, and optimize campaign performance using data-driven insights to improve conversion rates, reduce CAC (Customer Acquisition Cost), and increase LTV (Lifetime Value).
• Implement A / B testing frameworks for ad creatives, landing pages, and audience segments to drive continuous improvement.
• Utilize advanced analytics tools (e.g., Google Analytics, CRM data, attribution models) to track, measure, and report on campaign performance.
• Provide regular, insightful reports to senior management on key metrics, trends, and recommendations for future strategies.
• Develop and maintain dashboards to visualize performance data and facilitate real-time decision-making.
• Building and utilizing UTM parameters to track campaign performance and measure ROI.
• Work closely with product, engineering, sales, and content teams to ensure a cohesive user journey and optimize conversion funnels.
• Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target audiences.
• Stay informed about product updates and features to leverage them in marketing campaigns effectively.

REQUIREMENTS