Search Engine Operation

Key Responsibilities of a Search Engine Operations Professional (SEO / SEM Specialist) :

• Keyword Research :
• Identifying relevant keywords that people use to search for information.
• On-Page Optimization :
• Optimizing website content, meta tags, headings, and URLs.
• Off-Page Optimization :
• Building high-quality backlinks from other websites.
• Technical SEO :
• Ensuring website structure, speed, and mobile-friendliness are optimized.
• Content Strategy :
• Developing and implementing content plans that align with SEO goals.
• Analytics and Reporting :
• Monitoring website performance using tools like Google Analytics and Search Console.
• Analyzing data to identify trends and areas for improvement.
• Paid Campaign Management (SEM) :
• Creating and managing paid search campaigns on platforms like Google Ads.
• Monitoring campaign performance and adjusting bids and targeting.
• Staying Up-to-Date :
• Keeping abreast of the latest SEO / SEM trends and algorithm updates.

Typical Skills and Requirements :

• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in keyword research and analysis.
• Experience with 1 SEO / SEM tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).