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Search Engine Operation

Search Engine Operation

SWATXCairo, Cairo Governorate, EG
30+ days ago
Job type
  • Quick Apply
Job description
  • SEO (Search Engine Optimization) :
  • This focuses on improving a website's organic (non-paid) ranking in search engine results.
  • It involves optimizing website content, structure, and technical aspects to make it more appealing to search engines.
  • SEM (Search Engine Marketing) :
  • This encompasses both SEO and paid advertising on search engines (like Google Ads).
  • It involves managing paid campaigns to drive traffic to websites.
  • Key Responsibilities of a Search Engine Operations Professional (SEO / SEM Specialist) :

    • Keyword Research :
    • Identifying relevant keywords that people use to search for information.
    • On-Page Optimization :
    • Optimizing website content, meta tags, headings, and URLs.
    • Off-Page Optimization :
    • Building high-quality backlinks from other websites.
    • Technical SEO :
    • Ensuring website structure, speed, and mobile-friendliness are optimized.
    • Content Strategy :
    • Developing and implementing content plans that align with SEO goals.
    • Analytics and Reporting :
    • Monitoring website performance using tools like Google Analytics and Search Console.
    • Analyzing data to identify trends and areas for improvement.
    • Paid Campaign Management (SEM) :
    • Creating and managing paid search campaigns on platforms like Google Ads.
    • Monitoring campaign performance and adjusting bids and targeting.
    • Staying Up-to-Date :
    • Keeping abreast of the latest SEO / SEM trends and algorithm updates.
    • Typical Skills and Requirements :

    • Strong understanding of search engine algorithms and ranking factors.
    • Proficiency in keyword research and analysis.
    • Experience with 1 SEO / SEM tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
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    Operation • Cairo, Cairo Governorate, EG