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Search Engine Operation
SWATXCairo, Cairo Governorate, EG30+ days ago
Job type
- Quick Apply
Job descriptionSEO (Search Engine Optimization) : This focuses on improving a website's organic (non-paid) ranking in search engine results. It involves optimizing website content, structure, and technical aspects to make it more appealing to search engines. SEM (Search Engine Marketing) : This encompasses both SEO and paid advertising on search engines (like Google Ads). It involves managing paid campaigns to drive traffic to websites.
Key Responsibilities of a Search Engine Operations Professional (SEO / SEM Specialist) :
- Keyword Research :
- Identifying relevant keywords that people use to search for information.
- On-Page Optimization :
- Optimizing website content, meta tags, headings, and URLs.
- Off-Page Optimization :
- Building high-quality backlinks from other websites.
- Technical SEO :
- Ensuring website structure, speed, and mobile-friendliness are optimized.
- Content Strategy :
- Developing and implementing content plans that align with SEO goals.
- Analytics and Reporting :
- Monitoring website performance using tools like Google Analytics and Search Console.
- Analyzing data to identify trends and areas for improvement.
- Paid Campaign Management (SEM) :
- Creating and managing paid search campaigns on platforms like Google Ads.
- Monitoring campaign performance and adjusting bids and targeting.
- Staying Up-to-Date :
- Keeping abreast of the latest SEO / SEM trends and algorithm updates.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in keyword research and analysis.
- Experience with 1 SEO / SEM tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
Typical Skills and Requirements :
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Operation • Cairo, Cairo Governorate, EG