Digital Marketing Buyer

We are seeking a results-driven Digital Marketing Buyer to manage and optimize paid digital advertising campaigns across platforms. The ideal candidate will have hands-on experience in performance marketing and media buying, with a focus on data-driven decision-making and ROI optimization . Experience targeting the Saudi or broader GCC market is a strong plus.

• Identifying target audiences and market segments.
• Conducting market research to understand competitive landscapes and audience behavior.
• Developing and implementing digital media strategies, including ad placement, budget allocation, and campaign objectives
• Negotiating and purchasing digital advertising space across various platforms (e.g., Google Ads, social media, display networks).
• Managing and optimizing digital campaigns for maximum reach, engagement
• Managing digital media budgets, tracking spending, and ensuring compliance with campaign objectives.
• Analyzing campaign performance data using web analytics tools and providing reports on ROI.
• Identifying and implementing strategies to improve ROI and optimize campaign spending
• Building and maintaining relationships with media vendors and agencies, negotiating favorable rates and terms for advertising space and media buys
• Understanding and utilizing various digital marketing platforms and tools, being proficient in using web analytics tools and platforms to measure campaign performance
• Strong analytical and problem-solving skills