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Marketing Manager

Shifa EgyptCairo, EG

17 days ago

Job description

Develop and implement annual marketing plans aligned with the hospital’s strategic goals.

Manage the hospital's online presence, including the website, social media accounts, email marketing, and search engine optimization (SEO) strategies.

Set clear KPIs to measure campaign effectiveness and return on investment (ROI)

Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.

Plan and execute digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads.

Monitor and analyze website analytics, social media metrics, and other digital marketing data to optimize campaign performance.

Develop and implement marketing strategies to enhance physician engagement, referral relationships, and physician alignment with the hospital's services.

Coordinate community engagement activities, such as health fairs, seminars, and sponsorships, to promote the hospital's services and community involvement.

Track and analyze marketing campaign performance, website analytics, patient acquisition metrics, and other relevant data.

Bachelor's degree in marketing, business administration or a related field.

5 years of experience in marketing, preferably in the healthcare industry or a related field.

Strong knowledge of marketing principles, strategies, and best practices.

Proficiency in digital marketing tactics, including social media, content marketing, SEO, and

email marketing.

Knowledge in brand management and developing marketing collateral

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Marketing Manager • Cairo, EG

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