Digital Marketing Specialist

Copywriting

• Craft high-converting ad copy, promotional emails, push notifications, and in-app messages.
• Optimize landing pages, product pages, and app store listings for CVR and ASO keywords.
• Adapt tone and language to fit Egyptian and GCC audiences.

Analytics & Reporting

• Build and update weekly dashboards in GA4, Firebase, AppsFlyer, and Looker Studio.
• Track CAC, ROAS, CPI, cohort retention, and lifetime value; surface insights for action.
• Present key findings and next-step recommendations in Monday stand-ups.
• Plan monthly social calendars and brief designers / editors while crafting platform-native captions, hooks, CTAs, and hashtags.
• Launch, scale, and optimize Meta, Google, TikTok, and Apple Search Ads campaigns (≥ $10 k / month) to hit ROAS / CPI targets for e-commerce stores and mobile apps.
• Ideate data-backed creative concepts, write high-converting copy for ads, emails, landing pages, and App / Play Store listings, and maintain a swipe file of trends and competitor angles.
• Build dashboards in GA4, Firebase / AppsFlyer, and Looker Studio; track CAC, LTV, and cohort retention, surfacing insights and next steps in weekly stand-ups.
• Run disciplined A / B tests, manage daily bid and budget pacing, and apply ASO and on-page CRO best practices to lift conversion rates.
• Bilingual (Arabic & English) with proven ability to localize tone for Egyptian and GCC audiences; comfortable using Canva / Figma / Adobe for quick creative iterations.

3–5 yrs performance marketing experience, strong cross-functional communication, and

• preferred certifications (Meta Blueprint, Google Ads, TikTok Marketing Science).